Hangzhou - Zhejiang Orient Befit Socks has entered into a licensing agreement with Invista, a deal that will allow the sock manufacturer to use Invista's trademark for manufacturing, marketing, advertising, promotion, sale and distribution of licensed products through online global channels, and through offline channels in China.

The license agreement, announced at Orient Befit's launch event for its new Coolmax Performance Socks, begins July 1, 2017 and lasts for seven years.

Famous athletes and the media joined representatives from Orient Befit, Invista, and Amazon China, at the Coolmax Performance Socks launch celebration, which took place at the Kerry Centre in the Shangri-La Hotel, Hangzhou, China.

The latest Coolmax Performance Socks feature specially designed fibres that move moisture away from the skin to the surface of the fabric where it evaporates. The easy-care fabric is breathable and keeps the wearer cool, dry and comfortable.

"Coolmax Performance Socks combine the outstanding moisture management and performance benefits of the fibre with the world-class manufacturing technology of Orient Befit, to create quality sport socks designed to optimize athletic performance," said Zhang Weijun, Chairman of Orient Befit. "We are thrilled to celebrate the launch of Coolmax Performance Socks and look forward to developing exciting new products!"

The new line of Coolmax Performance Socks features modern styling and cutting-edge technology perfect for all types of sports, from low- to high-impact. The fashionable socks feature vivid patterns and a color palette of black (for a modern, high-tech look) and blue (to express cooling).

Established in 2001,Orient Befit is one of the leading socks manufacturers in China. The company focuses on the design, R&D and production of socks exporting its products to a number of countries including US, Canada, Germany, UK, Japan.