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Invista to unveil new shapewear solutions
Thursday, 10 June 2010

Paris ? Invista will unveil a new generation of shapewear at this year?s Paris Mode City. Launched under the platform, ?The Science of Shaping?, the Invista stand will showcase several new innovations in both intimate apparel and swimwear.

Shapewear is becoming increasingly popular in both the intimate apparel and swimsuit sectors. It is basically an undergarment that contains a high concentration of LYCRA with its major purpose being to smooth out any lumps and bumps, giving clothing an overall tighter and more seamless appearance. According to some fashion designers, the right quality shapewear can actually make the wearer look lighter and help adjust posture.