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Shape-to-fit technology for smart bras
Friday, 18 June 2010
WINSTON-SALEM ?? Hanesbrands Inc. has launched a new proprietary shape-to-fit bra technology which allows five smart Sizes to replace 16 traditional cup-and-band sizes.

Initially available under the Hanes and Barely There brands, the new system, called Smart Sizes, uses patented construction that moulds to the shape of the wearer, resulting in easier shopping, a custom fit and superior comfort.