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New Invista branding to aid sock knitters
Tuesday, 13 July 2010
Kansas -Invista is expanding the LYCRA branding of its heavy gauge and knee-high global socks portfolio.

The new branding covers socks made with LYCRA or LYCRA T400 fibre and includes LYCRA Soft Comfort socks and knee-highs and LYCRA SPORT socks and knee-highs.

In addition, Invista has also announced a refreshed brand identity with a new name for its LYCRA Energising socks to LYCRA Energy socks. The first socks showing these new LYCRA fibre brandings will be in stores within the next few weeks.