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New Lycra brand targets ready-to-wear market
Monday, 21 March 2011

New York - Invista has launched a new Lycra brand aimed specifically at the ready-to-wear market.

According to Invista, the Lycra Style fibre brand has been created with a close eye on the precise  performance and pricing needs of ready-to-wear manufacturers and consumers with a particular focus on targeting new, younger customers.