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Milano Unica Pavilion returns to Intertextile Shanghai Print
Monday, 20 February 2017

Shanghai - Amongst the many high-quality offerings at the Intertextile Shanghai Apparel Fabrics’ premium SalonEurope area will be the Milano Unica Pavilion, which will feature again at the 2017 Spring Edition in March following a highly successful showing last October.

The pavilion, which is by invitation only, recorded a 20% increase in buyers compared to the previous Autumn Edition of Intertextile Shanghai, with Milano Unica pleased with not just this growth but a rise in the quality of the buyers too. “We registered an important increase in high quality clients,” Mr Ercole Botto Poala, President of Milano Unica commented as the fair closed last year.

Milano Unica are also optimistic about the coming year, with Botto Poala noting that exports of Italian textiles to China grew by around 3% in 2015, and in 2017 he expects demand for Italian womenswear fabrics to grow. “I trust 2017 will be a positive year not only for menswear fabrics – comments from the womenswear textile mills [at the fair] highlight a constant increase in quality visitors and knowledgeable choices of products,” he said.

SalonEurope also attracts buyers looking for high-quality offerings with its country pavilions, which this edition includes the France Zone and Germany Zone. Since its debut in 2015, the France Zone has become an instant favourite with buyers thanks to the prestigious brands exhibiting there, which this edition includes the likes of Goutarel SA, Malhia Kent, Promostyl and Solstiss Sarl. The Germany Zone will also feature well-known industry names including Transfertex, a leader in pattern designs and digital & transfer printing, and Union Knopf with its wide range of quality accessories. Apart from these three countries, individual exhibitors from Denmark, Switzerland, Turkey and the UK are amongst those already confirmed to exhibit in SalonEurope.

Asia will of course also be well represented again at Intertextile Shanghai, with country and region pavilions from Japan, Korea, Taiwan, India and Pakistan housed in the International Hall. The Japan Pavilion, organised by the Japan Fashion Week Organization, will feature exhibitors of high-quality cotton, man-made and knitted fabrics, and lace and embroidery for womenswear. The Korea Pavilion will highlight the country’s expertise in innovative products, with a range of man-made and functional fabrics on offer thanks to the Korea Fashion Textile Association. The Taiwan Textile Federation’s Taiwan Pavilion will showcase knitting fabrics, lace and embroidery, functional and man-made fabrics, as well as blended yarns.

Representing India for the first time at the fair is the Powerloom Development & Export Promotion Council Pavilion. Exhibitors in this pavilion will highlight their cotton, linen / ramie, man-made and lace & embroidery products. And the Pakistan Pavilion, which is organised by the Commercial Section, Embassy of Pakistan features exhibitors of cotton fabrics for casual wear and jeanswear.

Elsewhere, Lenzing will organise their own Group Pavilion for the first time at Intertextile Shanghai Apparel Fabrics – Spring Edition to allow their partner mills to showcase cutting-edge textile products. 25 of these mills will exhibit a range of cotton, man-made, knitted, lace and embroidery, and fibre and yarn products made from Lenzing’s raw materials.

Intertextile Shanghai Apparel Fabrics – Spring Edition 2017 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.