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Austria - Lenzing is reporting a strong retailer and brand take-up for EcoVero, its new environmentally friendly viscose, a product widely used in the knitwear sector. 

As well as its environment properties, Lenzing says that customers have been attracted by the latest identification technology, which helps eco-responsible fashion retailers and brands improve transparency and traceability, two critical components of a verifiable sustainability strategy that is in line with the demands of today's market.

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