Montreal - Activewear giant Gildan has announced the release of new positioning and marketing campaigns for the Gildan, American Apparel, and Comfort Colors brands, which made their debut at the Impressions Expo in Long Beach, California. This change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan’s Sustainable Growth plan.
“We are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels, giving them a heightened new look and positioning while paying homage to their strong heritage,” said Chuck Ward, president of Sales, Marketing, and Distribution at Gildan. “Leveraging these brands core strengths while modernizing them allows us to elevate their unique positioning and offering in the decorators market, cementing our brands as the apparel of choice in their respective categories.”
Gildan debuted Just Smart as the most logical choice for decorators to drive their business success paying tribute to its identity as the brand of choice for best value and dependable quality.
American Apparel debuted The 2001 and Only campaign, spotlighting its original timeless AA2001 style and capturing the essence of American Apparel to further solidify its positioning as the iconic premium brand.
Comfort Colors debuted Spread Good Vibes which radiates colour, comfort, and positivity to further enhance its positioning as the lifestyle brand in the company’s portfolio.
Gildan is a major manufacturer of everyday basic apparel which markets its products in North America, Europe, Asia Pacific, and Latin America, under a strong portfolio of company-owned brands. It owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, the United States, and Bangladesh.