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Stockholm - Coloreel has announced it will shift over to offer 100 per cent recycled polyester thread to be used with the company's instant thread coloring technology for the embroidery market.

The move will provide customers the ability to create more sustainable embroideries with thousands of colors, CMYK, RGB/HEX and PMS compatible.

The polyester is created from 100 per cent recycled post-consumer PET bottles and developed in collaboration with thread manufacturer Madeira.

The coloured recycled thread has passed through all industry standard quality testing and provides same fastness properties as virgin polyester thread and is certified standard 100 by OEKO-TEX.

The recycled thread will be sold in sets of 6 x 10kilometer thread reels. With the ambition to further minimize impact, the thread cone is made from recycled plastics and will be packaged and shipped in recycled carton boxes.

“On Coloreel’s mission to increase sustainability is this shift towards using 100% recycled polyester thread used in our instant thread coloring technology a great step," said Torbjörn Bäck, CEO Coloreel Group. "This provides our customers with a more sustainable embroidery alternative and solves the problem with lack of availability of recycled polyester thread in a large variety of colours.”

Coloreel technology enables high-quality coloring of textile thread on demand, which the company says makes previously complicated designs accessible, including gradients, textures and other effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery.

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