Latham - Advanced material manufacturer PrimaLoft is to launch an updated version of its PrimaLoft P.U.R.E. renewable manufacturing technology which, using a proprietary technique, is now said to reduce carbon emissions even further by up to 70 per cent.
The first products using the latest version of PrimaLoft P.U.R.E. will be in store from Autumn/Winter 2022 season.
Originally launched in 2019, P.U.R.E. stands for ‘Produced Using Reduced Emissions’. The innovative manufacturing technique has been a key focus for the development team at PrimaLoft, as part of the company’s ongoing Relentlessly Responsible mission to be as sustainable as possible, without any compromise on its high-performance products.
To achieve the latest version of PrimaLoft P.U.R.E., the specialist team looked carefully at materials, product design and the production process itself, innovating at each step to drastically reduce the carbon emissions produced during manufacturing.
PrimaLoft has now transformed the manufacturing of synthetic insulation, which for decades has relied on fossil fuels such as coal and natural gas. This latest version of P.U.R.E. technology incorporates a holistic approach that matches materials, engineered recipes, equipment, and energy production that work together, enabling a significant drop in CO2.
The proprietary manufacturing technique saves up to 70 per cent of carbon emissions compared to traditional production methods still widely used throughout the industry.
In addition to P.U.R.E., PrimaLoft has also significantly reduced carbon emissions, throughout its entire product range, by using recycled polyester instead of virgin fibres. Since 2015 PrimaLoft has saved a total of 16 million kg of CO2.
Three new products are being launched in 2022 using the latest version of PrimaLoft P.U.R.E. and will be available for brand partners to use in their collections from Spring/Summer 2022 season. The new insulation products, all made using 100 per cent post-consumer recycled material, are: PrimaLoft Gold Insulation P.U.R.E.; PrimaLoft Silver Insulation P.U.R.E.; and PrimaLoft Black Insulation P.U.R.E..
Alpkit is the first UK brand to use products made with the initial version of PrimaLoft P.U.R.E., with nearly 50 per cent reduced emissions, and will launch the Sierra Insulated Vest for Autumn/Winter 2021. Some of the other brands using P.U.R.E. include early adopter Patagonia (exclusivity in 2019/20), Bergans of Norway, Kodiak and Viking.