Geneva - Sportswear brand Possenia says it is the first Swiss brand to launch a collection of Bluesign approved cycling apparel in Europe.

The Bluesign Product label indicates responsible production, ensuring that every aspect of manufacturing meets strict chemical, environmental and worker safety criteria. By partnering with Bluesign technologies, Possenia says it ensures that its products are made with the utmost care for both the planet and its inhabitants.

"At Possenia, we are driven by a passion for sustainability and a desire to push the boundaries of what's possible," said Possenia CEO and co-founder, Melissa Vostriakova. "Being the first Swiss cycling brand to offer bluesign Products is a testament to our commitment to creating a happier, more sustainable future for all."

Possenia said the accreditation covers a “large proportion” of its product range, with the aim of bringing the remaining portion into its bluesign Product ranges by 2025. “This milestone underscores Possenia's unwavering dedication to revolutionising the cycling industry with environmentally responsible practices and options,” the company said.

The collection incorporates almost exclusively Bluesign approved recycled and commercially biodegradable fabrics as well as Bluesign approved trims and finishes.

“Our vision is to create responsible cycling wear that is accessible to all to drive a shift towards a more sustainable cycling industry,” added Michael Kenyon, executive member of Possenia’s board of directors. “Sustainability must become both the default option and be affordable rather than just another luxury option on the market for those who can afford it.”